PERFORMANCE MARKETING – ONGOING

KSA & GCC E-commerce Growth

Full-funnel performance marketing management for e-commerce clients across Saudi Arabia and the broader GCC region.

Scope covered paid media strategy, campaign execution, and analytics across Google, Meta, TikTok, Snapchat, and X ad platforms.

About the engagement

As Senior Performance Marketing Manager at Accelerate ME Online, responsibilities included planning monthly media budgets exceeding $100K and managing execution across multiple ad platforms.

Work included audience research, creative testing, and ongoing optimization using GA4 and GTM to track performance across the full customer journey.

Details

• Year: 2021 – Present
• Client: Accelerate ME Online
• Focus: Paid Media, Analytics, E-commerce Growth

Approach

Campaigns were built around clear audience segmentation for KSA and GCC markets, with creative and messaging adapted to local shopping behavior.

Continuous testing and budget reallocation, informed by GA4 and platform analytics, kept spend focused on the highest-performing audiences and products.

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