KNOWLEDGE MANAGEMENT – ONGOING

Second Brain (Obsidian)

A personal knowledge management system built in Obsidian to capture, connect, and retrieve ideas, research, and campaign learnings across every project.

The system turns scattered notes, competitor research, and campaign data into a linked, searchable knowledge base instead of disconnected files and bookmarks.

About the system

Built around Obsidian’s linked-note structure, the Second Brain organizes marketing research, campaign retrospectives, and automation snippets into a single connected vault.

Templates and consistent tagging make it possible to quickly resurface past campaign learnings, competitor insights, and reusable prompts or workflows.

Details

• Year: 2023 – Present
• Client: Personal System
• Focus: Knowledge Management, PKM

How it works

Daily notes, campaign briefs, and research capture flow into a structured vault organized by project, client, and topic, with backlinks connecting related ideas automatically.

The system has become a reference layer for every campaign, cutting down time spent re-researching problems that have already been solved once.

Back to Works